There is almost no political question in the United States that is not resolved sooner or later into a judicial question.
Alexis de Tocqueville, Democracy in America
And so it is with today’s social scene.
Some people text on dates, and some people are so grouchy about it that they take it to court.
Stage 2: A company with lots of marketing savvy figured out a way to help and look very good in the process.
The Alamo Drafthouse [a combination movie and dining complex] offered to settle a lawsuit filed by a man after a first date went badly. It’s not against the movie theater, and the date didn’t take place at an Alamo Drafthouse location. CEO Tim League offered a $17.31 gift card Wednesday to smooth things over between a 37-year-old Austin man and a 35-year-old Round Rock woman. Brandon Vezmar filed a claim last week in Travis County for $17.31 against his date for the price of a movie ticket, the Austin American-Statesman reports. –KERA News
Got it? They spent less than $18 to get a nationally-syndicated story in which they look great.
My guess is that this couple will not be arranging future dates, unless the Alamo Drafthouse plays matchmaker.
As the New Yorker cartoon had it, with one executive trying to schedule a meeting with another, “How about never? Is never good for you?”
Hat tip to Michael Lipson for this story